Writer of Corporate Communications Plans
And Professional SpeechwriterWarren H. (Sandy) Anderson
Corporate Communications Plan Experience: I can bring to your internal and external communications problems, 20 years of experience writing high-level communications plans for the Joint Chiefs of Staff, the Army Staff and the top levels of government and writing corporate communications plans for Fortune-100 companies.
Charlotte Hornets' Corporate Communications Plan: This year I completed a thorough communications analysis and action plan for The Charlotte Hornets, our city's pro basketball team.
Strategic Petroleum Reserve: In the past year, I wrote a detailed corporate communication plan for the company that manages the nation's strategic petroleum reserve.
Other Key Plans: In the past I have written corporate communications plans for PNC Financial Corp the nation's 10th largest bank holding company and National Intergroup, the parent company of National Steel Corporation.
Pentagon Planning Experience: In preparing professional corporate communications plans and corporate communications plan guidelines, I use the plan writing techniques I learned in my eight years as a planner and speechwriter in The Pentagon.
In preparing a corporate communications plans or corporate communications guidelines for your company, I will:
- Research your company for the key communications problems and issues
- Look at each issue from both an internal and external perspective
- Establish corporate communications plan guidelines followed by a communications vision and mission; and
- Analyze external forces
- Review:
- The capabilities you provide
- The products and service you offer
- What differentiates you in the marketplace
- The advantages you bring to the customer
- The disadvantages you have that need to be downplayed
- Your perception of just the right image you want to project; and
- Synthesize the key channels and strategies that will take you from where you are to where you need to be
- Establish communications principles for your communications plan
- Review the transition of your company's communications history
- Outline the perspectives of each of your key internal and external audiences:
- What is has been
- What it is
- What it should be
- Outline the capabilities and limitations of each of your company's communications facilities
- Create a communications situation analysis
- Develop key messages to stockholders
- And, finally, establish the goals, strategies and tactics to achieve your communications mission
For more information E-mail me at:
