Writer of Corporate Capabilities Brochures
And Professional SpeechwriterWarren H. (Sandy) Anderson
Corporate Capabilities BrochuresWhat is a Capabilities Brochure: A corporate capabilities brochure is a brochure or a pamphlet that tells a wide variety of audiences what that corporation is, who it serves, what products or services it provides, what its principles are and how it operates.
What does a Capabilities Brochure contain: Each company will have its own variation of what is important in positioning itself to shareholders, customers, employees and other key audiences, but one might expect to see some of the following components in a corporate brochure:
- Leadership statement
- Mission statement
- Primary goals
- Supporting principles
- A brief history
- Markets and customers
- Products and services
- Research and development
- Values and key human issues
In preparing a corporate capabilities brochure for your company, I will:
- Review the history of your company
- Analyze all the qualities of your company to determine what makes it different
- Work with you to develop which of the above components your company might wish to emphasize and how it might be developed
- Interview key officers to gain a wide breadth of perspectives
- Ascertain and list the capabilities of your company
- Match these with the audiences and markets of your company; and,
- Bring to you a draft that will help place your company in the best light to all your audiences and stakeholders
- And continue to refine and polish the components and working with a designer to create just the right combination of appearance and content for your company
I have written corporate identity brochures in one form or another for the following organizations:
- The Joint Chiefs of Staff (presenting the military posture of the United States to the Congress and the American people)
- Sonoco Products Company
Sandoz Chemicals
For more information E-mail me at:
